Do I Have To Have A List For Every Opt-In Form Active Campaign

Do I Have To Have A List For Every Opt-In Form Active Campaign

Do I Have To Have A List For Every Opt-In Form Active CampaignDo I Have To Have A List For Every Opt-In Form Active Campaign

To begin constructing an automation in ActiveCampaign, begin with a “trigger.” There are a number of ways you can activate an automation, including: When a tag is included When a contact signs up for a list When a contact submits a type E-commerce and on-site options (readily available in the “Pro” strategy) When the contact reaches a certain point in another automation.

From there, you can begin developing the actions in your automation. Some actions that are readily available in ActiveCampaign’s automations are: Send out an e-mail Alert a team member Wait conditions If/then conditionals Split traffic for screening Skip to other parts of the automation Track goals (The contact can skip to the goal’s location in the automation.) Start or end another automation, or end the present automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Include and remove tags Include a note Lead scoring, SMS and website messages, and Facebook Custom-made Audience management are all “Pro” functions – Do I Have To Have A List For Every Opt-In Form Active Campaign.

Contrast with ConvertKit‘s Automations, which are more limited. On ConvertKit, you can activate an automation when: The contact sends a kind The contact buys A tag is added to the contact A customized field is updated with a particular worth From there, you can create Conditions, to examine whether the contact has a specific tag or custom-made field worth.

Do I Have To Have A List For Every Opt-In Form Active Campaign

You can also produce Events, which are a bit like ActiveCampaign’s Objectives, but without the reporting. You can track an Occasion when: A tag is included or removed The contact purchases A date happens A custom-made field is upgraded with a certain worth You don’t develop e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The main method I construct my list is through an email course. ActiveCampaign makes it simple for me to develop my email course exactly how I want to construct it. Lots of marketers construct very easy e-mail series for their “e-mail courses.” A contact signs up, and after that that contact instantly begins getting lessons.

It was easy to develop with ActiveCampaign, but difficult when I was with MailChimp. I do not do that method. My email course is by hand synced with this countdown timer on my website. You need to sign up by Friday night, and a new course begins each Monday morning. When I first tried this methodology, I was on MailChimp.

Do I Have To Have A List For Every Opt-In Form Active Campaign

Here’s the automation I utilize to welcome new students to my Style Pitfalls course. There’s a couple of things going on here: The automation sends all contacts a “welcome e-mail (Do I Have To Have A List For Every Opt-In Form Active Campaign).” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits up until it is Friday. At 11am, it sends out a “pump up” email to get the trainees ready for next week’s course, and encourage them to share it with good friends.

The contact will begin getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed out on registration for next week’s class. They’ll get the pump up e-mail the following Friday morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I don’t wish to send the same email to everyone on my list. I wish to send them the proper email for their level of engagement – Do I Have To Have A List For Every Opt-In Form Active Campaign. Do I Have To Have A List For Every Opt-In Form Active Campaign. Here’s the automation I utilize to promote an evergreen webinar: First it validates that they have not currently acquired the product I pitch in the webinar.

Do I Have To Have A List For Every Opt-In Form Active Campaign

Then it sends out a series of e-mails to get them thinking about the webinar, and to motivate them to sign up. If they sign up, they instantly struck the “Objective” toward the end of the webinar, and the automation ends. If they don’t register, they get included to an automation promoting a rebroadcast of the webinar. Do I Have To Have A List For Every Opt-In Form Active Campaign.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact registered, attended, missed out on, or based upon for how long they stayed in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promotions tab. People who don’t open my e-mails make it harder for other e-mails to get to the people who really desire them! The “Pro” plan of ActiveCampaign has actually lead scoring built in.

Do I Have To Have A List For Every Opt-In Form Active Campaign

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, one month, 60 days, etc Each time they open an email, a different automation removes them from this automation, eliminates all of those tags, and starts this automation over once again.

This automation can be overwhelming in the beginning, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box solution. But, since you can do anything with ActiveCampaign, often you have to construct things from scratch. ActiveCampaign has an option to delete non-active customers, which I don’t advise.

Some subscribers don’t have actually tracking turned on, so their opens aren’t recorded. Others still wish to be subscribed but have actually been busy. Here’s my reactivation sequence: I send out one e-mail asking if they still desire to be subscribed, and briefly discussing why I keep my e-mail list clean. In one week, I send them another email (if they already clicked on the verification link in the previous e-mail, they have actually already been eliminated from the automation using a different automation) – Do I Have To Have A List For Every Opt-In Form Active Campaign.

Do I Have To Have A List For Every Opt-In Form Active Campaign

Do I Have To Have A List For Every Opt-In Form Active CampaignDo I Have To Have A List For Every Opt-In Form Active Campaign

The automation then unsubscribes them. My e-mails also have a link to a kind where they can enter their e-mail address to let me understand that they don’t have tracking enabled. This kind includes a tag that I utilize to filter those contacts out. Do I Have To Have A List For Every Opt-In Form Active Campaign. I used to include this tag when they clicked on a link, but when people don’t have tracking on, it makes those links not work so dependably! I only send out an easy “do you still want my e-mails?” verification.

Do I Have To Have A List For Every Opt-In Form Active Campaign

Do I Have To Have A List For Every Opt-In Form Active Campaign

Do I Have To Have A List For Every Opt-In Form Active CampaignDo I Have To Have A List For Every Opt-In Form Active Campaign

To begin developing an automation in ActiveCampaign, begin with a “trigger.” There are a number of ways you can trigger an automation, including: When a tag is added When a contact registers for a list When a contact sends a kind E-commerce and on-site options (readily available in the “Pro” plan) When the contact reaches a specific point in another automation.

From there, you can start developing the actions in your automation. Some actions that are available in ActiveCampaign’s automations are: Send an email Notify an employee Wait conditions If/then conditionals Split traffic for screening Skip to other parts of the automation Track goals (The contact can skip to the goal’s location in the automation.) Start or end another automation, or end the present automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Add and eliminate tags Add a note Lead scoring, SMS and website messages, and Facebook Custom-made Audience management are all “Pro” features – Do I Have To Have A List For Every Opt-In Form Active Campaign.

Contrast with ConvertKit‘s Automations, which are more minimal. On ConvertKit, you can trigger an automation when: The contact sends a kind The contact makes a purchase A tag is added to the contact A customized field is updated with a certain value From there, you can develop Conditions, to inspect whether the contact has a specific tag or custom field value.

Do I Have To Have A List For Every Opt-In Form Active Campaign

You can also produce Occasions, which are a bit like ActiveCampaign’s Goals, but without the reporting. You can track an Event when: A tag is included or gotten rid of The contact buys A date happens A custom-made field is upgraded with a certain worth You don’t create e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The main method I develop my list is through an email course. ActiveCampaign makes it easy for me to construct my e-mail course exactly how I want to develop it. Lots of marketers build very basic email sequences for their “email courses.” A contact indications up, and after that that contact immediately begins getting lessons.

It was simple to develop with ActiveCampaign, however impossible when I was with MailChimp. I don’t do that method. My email course is by hand synced with this countdown timer on my site. You have to register by Friday night, and a new course begins each Monday morning. When I initially tried this approach, I was on MailChimp.

Do I Have To Have A List For Every Opt-In Form Active Campaign

Here’s the automation I utilize to welcome brand-new trainees to my Style Pitfalls course. There’s a few things going on here: The automation sends out all contacts a “welcome email (Do I Have To Have A List For Every Opt-In Form Active Campaign).” The automation verifies that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends out a “pump up” email to get the students prepared for next week’s course, and motivate them to share it with friends.

The contact will begin getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed out on registration for next week’s class. They’ll get the pump up email the following Friday morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I do not wish to send the same e-mail to everyone on my list. I want to send them the appropriate e-mail for their level of engagement – Do I Have To Have A List For Every Opt-In Form Active Campaign. Do I Have To Have A List For Every Opt-In Form Active Campaign. Here’s the automation I utilize to promote an evergreen webinar: First it verifies that they haven’t already purchased the product I pitch in the webinar.

Do I Have To Have A List For Every Opt-In Form Active Campaign

Then it sends a series of emails to get them interested in the webinar, and to encourage them to sign up. If they register, they right away hit the “Objective” toward the end of the webinar, and the automation ends. If they do not sign up, they get added to an automation promoting a rebroadcast of the webinar. Do I Have To Have A List For Every Opt-In Form Active Campaign.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, participated in, missed, or based upon for how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my e-mails go to spam or Gmail’s promos tab. People who do not open my emails make it harder for other e-mails to get to individuals who truly desire them! The “Pro” strategy of ActiveCampaign has lead scoring developed in.

Do I Have To Have A List For Every Opt-In Form Active Campaign

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes brand-new tags for 7 days, 30 days, 60 days, etc Each time they open an email, a different automation eliminates them from this automation, removes all of those tags, and begins this automation over once again.

This automation can be overwhelming initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box solution. But, due to the fact that you can do anything with ActiveCampaign, sometimes you need to build things from scratch. ActiveCampaign has an option to erase inactive customers, which I do not recommend.

Some subscribers don’t have tracking switched on, so their opens aren’t taped. Others still want to be subscribed but have actually been hectic. Here’s my reactivation sequence: I send out one email asking if they still wish to be subscribed, and briefly describing why I keep my e-mail list tidy. In one week, I send them another email (if they already clicked on the confirmation link in the previous email, they have actually already been eliminated from the automation utilizing a separate automation) – Do I Have To Have A List For Every Opt-In Form Active Campaign.

Do I Have To Have A List For Every Opt-In Form Active Campaign

Do I Have To Have A List For Every Opt-In Form Active CampaignDo I Have To Have A List For Every Opt-In Form Active Campaign

The automation then unsubscribes them. My e-mails also have a link to a kind where they can enter their e-mail address to let me understand that they do not have tracking made it possible for. This kind adds a tag that I use to filter those contacts out. Do I Have To Have A List For Every Opt-In Form Active Campaign. I used to add this tag when they clicked on a link, but when people don’t have tracking on, it makes those links not work so reliably! I only send an easy “do you still desire my e-mails?” confirmation.